I'm Joachim. I've spent the last decade helping companies fix the operational systems that were quietly costing them margin, morale, or both. Most of that work lived inside Salesforce, because that's where the business logic of modern services companies accumulates, but the craft has never really been about Salesforce.
It's the thing consultants are usually hired to fix and rarely do: an organisation that depends on individual heroes remembering the system in their heads, re-solving the same problem every quarter, and shipping findings that leave when they do.
The work I ship now sits at the intersection of systems thinking, diagnostic discipline, and documentation that outlives the engagement.
How I work
Clarity is care. Direct expectations are the kindest form of collaboration. Ambiguity is the silent cost centre. Making the invisible visible is what I do before I build anything.
People → Processes → Data → AI. In that order. AI amplifies what already exists. Applied to mature processes, it accelerates value. Applied to chaos, it scales chaos. Skip a step in the sequence, and you pay for it later.
Assumption is where projects die. I test what most consultants accept at face value. The uncomfortable question in week one prevents the explosion in week eight. Discovery is a shift-left investment, not a delay.
Slowify. Simplify. Amplify. Move problem-solving from performance into planning. Partition the novel from the known. Make problems visible before they become crises. In that order, because amplification dies first under pressure.
Authority and accountability travel together.If I own the outcome, I own the decision. If I can’t own the decision, I don’t own the outcome. Organisations that separate the two run on heroics until the heroes leave.